Ad Auction Integrity Just Became a Federal Case
The FTC says Amazon secretly rewrote its ad auction rules for a decade. The complaint reaches beyond one company into every unverified auction.
Advertising & AdTech
Brussels Just Reclassified ChatGPT as a Search Engine
Advertising & AdTech
Omnicom Folds Two Agencies Into One $9B Network
Analytics & Attribution
Snap Hands Attribution Math Back to Advertisers
Marketing AI
Why Fast AI Agent Rollouts Reach ROI Slower
Analytics & Attribution
New Research Finds Your MMM Overstates ROAS by 2.5x
Advertising & AdTech
Google Quietly Turns Ad Bid Targets Into Floors
Advertising & AdTech
Hong Kong Streamers Redraw the Mobile Versus CTV Map
Advertising & AdTech
Azerion Opens Two Agency-Only Ad Products to Everyone
Analytics & Attribution
The IAB Is Building AI Ad Measurement in Public
Analytics & Attribution
B2B Marketers Don’t Fully Trust the Data Setting Budgets
Advertising & AdTech
CTV Home Screen Ads Just Got Their Missing Standard
Marketing AI
Why AI Search Keeps Erasing Familiar Brands
Analytics & Attribution
Ad Measurement Just Started Grading Its Own Bias
Advertising & AdTech
IAB Rewrites the Rules for Disclosing AI in Ads
Content & Experience
Why the AI Bot Scraping Numbers Don’t Agree
Advertising & AdTech
